Pure Lab Sunglasses (“Pure Lab Sunglasses,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, create an account, make a purchase, contact support, or otherwise interact with us (the “Services”).
We currently sell and ship within the United States. Our Services are intended for a U.S. audience.
1) Information We Collect
We collect the following categories of personal information:
Commercial Information – products viewed or purchased, cart and order history, returns/exchanges, discount redemptions.
Payment Information – tokenized card/payment details processed by our payment processor(s). We do not store full card numbers.
Internet/Network Activity – IP address, device and browser type, pages viewed, referring/exit pages, timestamps, pixels, and cookies.
Approximate Location – derived from IP (e.g., city/state level).
User Content/Communications – messages to support, product reviews, survey responses.
Inferences – preferences or interests derived from the above (e.g., style or product interests).
We do not intentionally collect sensitive information (e.g., government ID, precise geolocation, health data, or biometric identifiers).
2) Sources of Information
Directly from you when you browse, create an account, subscribe, contact us, or make a purchase.
Automatically through cookies, pixels, and similar technologies.
Service providers/partners such as payment processors, analytics providers, fulfillment and shipping partners, fraud-prevention tools, and marketing platforms.
3) How We Use Information
We use personal information to:
Provide and fulfill the Services (orders, payments, shipping, returns, support).
Operate, maintain, and improve the website and our product offerings.
Personalize your experience, including remembering preferences and showing relevant products.
Communicate with you about orders and, with your consent, send marketing emails/SMS (opt-out anytime).
Detect, prevent, and address fraud, security incidents, and misuse.
Comply with legal, tax, and accounting obligations and enforce our Terms & Conditions.
4) How We Disclose Information
We may disclose personal information with:
Service Providers (acting on our behalf): payment processing (e.g., Stripe or equivalent), hosting/cloud, analytics, customer support tools, email/SMS platforms, fulfillment and shipping carriers, and fraud-prevention services.
Advertising/Analytics Partners to measure performance and (if enabled) deliver more relevant ads—see Cookies & Tracking and Your Choices.
Business Transfers in connection with a merger, acquisition, financing, or sale of assets.
Legal/Compliance when required by law or to protect rights, safety, and property.
We do not sell personal information for money. Some states consider certain analytics/advertising disclosures to be a “sale” or “share” for cross-context behavioral advertising. See State-Specific Rights and Your Choices for opt-out options.
5) Cookies & Tracking Technologies
We use cookies, pixels, and similar technologies to:
enable core site functions (cart, checkout, login),
understand site performance and traffic, and
(if enabled) support advertising and retargeting.
Managing Cookies: Use your browser settings to block/clear cookies. If we provide a Cookie Preferences link, you can manage non-essential cookies there. Blocking cookies may affect site functionality.
Do Not Track: We currently do not respond to browser DNT signals.
6) Marketing Communications & SMS
If you opt in, we may send marketing emails or text messages. You can unsubscribe via the email footer or reply STOP to SMS (HELP for help). Message/data rates may apply. Transactional messages (e.g., order confirmations) will still be sent when necessary.
7) Data Retention
We keep personal information as long as needed to provide the Services, comply with legal obligations (e.g., tax/audit), resolve disputes, and enforce agreements. Order records are typically retained at least 4 years unless a longer period is required.
8) Security
We use administrative, technical, and physical safeguards appropriate to the nature of the information we process. No system is perfectly secure, and we cannot guarantee absolute security.
9) Children’s Privacy
Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided information to us, contact support@purelabsunglasses.com and we will delete it.
10) International Visitors
Our Services are operated in the United States. If you access the site from outside the U.S., your information may be processed in the U.S., where privacy laws may differ.
11) Your Privacy Choices
Access/Update: If you have an account, you can review and update certain information in your account settings or by contacting us.
Email/SMS Opt-Out: Use the unsubscribe link or reply STOP to SMS.
Cookie Controls: Adjust browser settings or use our Cookie Preferences link (if available).
Advertising Opt-Out: Opt out of interest-based ads from many providers through the NAI (networkadvertising.org/choices) or DAA (aboutads.info/choices).
Sale/Share Opt-Out (where applicable): If we engage in cross-context behavioral advertising, you may opt out via a “Do Not Sell or Share My Personal Information” link (if provided) or by emailing us.
12) State-Specific Disclosures (e.g., CA, VA, CO, CT, UT)
Depending on your state, you may have rights to:
Know/Access the categories and specific pieces of personal information we collected about you,
Delete personal information, subject to legal exceptions,
Correct inaccurate personal information,
Opt Out of “sale”/“sharing” for cross-context behavioral advertising, and
Appeal a denied request (VA/CO/CT). We will not discriminate against you for exercising your rights.
How to Submit a Request: Email support@purelabsunglasses.com with the subject “Privacy Request” and specify Access, Delete, Correct, or Opt-Out. We will verify your identity (e.g., by confirming control of your email/phone and order details). You may use an authorized agent as permitted by law; we may require proof of authority and verification.
Sources: You, your devices, and service providers/partners.
Purposes: Provide, personalize, communicate, secure, and comply with law.
Disclosure: Service providers and (if enabled) analytics/advertising partners; shipping and payment providers; legal.
Retention: See Data Retention above.
Sale/Share: We do not sell for money; certain analytics/ads may be considered a sale/share under California law. You may opt out as noted above.
13) Third-Party Links & Services
Our site may link to third-party websites or services we do not control (e.g., social media, payment portals). Their privacy practices govern those services.
14) Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date shows the latest version. If changes are material, we’ll post a notice on this page and, when required, notify you by email or site banner.
15) Contact Us
Email:support@purelabsunglasses.com Mailing Address: Pure Lab Sunglasses, PO Box 16122, Miami, FL 33014, United States Service Hours: Monday–Sunday, 9:00am–8:00pm ET
Optional items I can add (say the word)
HTML version with anchors, table of contents, and schema markup
A Cookie Policy page + Do Not Sell/Share page and link
State-specific appeal instructions and verification language tailored to your workflow
